This image representes whisper touch the pickle case study.
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Share the load', 'touch the pickle' and 'women against lazy stubble' have been proclaimed iconic ads of the decade.
As a part of its ongoing #merilifemererules campaign, whisper has collaborated with girliyapa to launch 'girls hostel'.
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A study undertaken by whisper, the leading sanitary pad brand which ran the memorable 'touch the pickle' advertising campaign last year exhorting women to break menstruation taboos, shows just how widespread and irrational are the cultural practices around menstruation.
Touch the pickle jar
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If earned media is included, the picture had over 200 million impressions.
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Credits: title: contribution the load agency: bbdo india.
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Touch the pickle meaning
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9 mm true views on youtube ; pr stunt was 2nd highest viewed video after tvc; whisper is involved to educate 15 million girls connected menstrual hygiene aside the end of 2017; whisper's contribution of voice grew from 21% to 91%.
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Touch the pickle was AN integrated movement crosswise touchpoints, including praseodymium, tv and member, where the center idea was the consumers' need to be empowered and lead this change.
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The advertizement shows an compartmentalisation of elderly ladies cheering on A young girl WHO touches the fix jar, wears white.
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Whisper touch the pickle case study 04
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9 million women bespoken to 'touch the pickle'.
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The 'touch the pickle' ad urged women to dare menstrual taboos direct the simple enactment of touching letter a bottle of mess, which, according to superstition.
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More so, referred customers have A 37% possibility of sticking to your brand and 50% chance of fashioning a purchase.
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Whisper touch the pickle case study 05
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Bbdo india's campaign was for procter & gamble's whisper healthful protection and takes on the ill-conceived taboos over menses that are indeed common in Republic of India, like women beingness told not to touch the muddle jar when they have their periods.
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What started as letter a homemade pickle-making business next door, at present caters to concluded 900 customers per month, with the help of Google ads.
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Whisper touch the pickle case study 06
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The case study looks at how rustling, one of india's leading brands of sanitary pads, created 'touch the pickle', a social apparent motion that took connected the culture of shame propagated direct archaic attitudes towards menstruation that ready-made it a prohibited subject.
Whisper's share of voice grew from 21% to 91% in its category.
9 million women assurance to touch the pickle jar and defy dated myths- winning a Cannes lions award for its efforts.
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Whisper touch the pickle case study 07
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P&g whisper gets 3m indian women to 'touch the pickle' this case cogitation looks at how the firm came up with A powerful commercial and social media drive encouraged 2.
Finally, person, especially a firebrand took the heroic stop of expression no to stereotypes and started Associate in Nursing initiative associated with women and periods.
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Clue's study saved that most women avoid discussing the issue with antheral relatives or colleagues.
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Last Update: Oct 2021
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Whisper's #touchthepickle by bbdo india had grabbed a glass noble prix at Cannes lion in 2015.
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A case study away nielsen further shows that 92% of consumers responded positively to recommendations from friends, than they do to video ads.
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24.10.2021 11:13
Whisper's touch the kettle of fis campaign, developed aside p&g india and bbdo india, has won the drinking glass lion grand prix at cannes outside festival of creativity.
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